PrecisionTrak

the most up-to-date, robust data access available

PrecisionTrak

the most up-to-date, robust data access available


About Us

M Street/Media Market Resources is the leading provider of radio, television and cable information to media planning and buying decision makers at advertising agencies, media specialists, and vendors to media operations. Our business is dedicated to tracking all the television, radio and cable statistics required by advertisers, agencies,and vendors, empowering them to make informed decisions about stations, systems and interconnects, as well as ownership, historical and technical information. With over 160 years of combined experience in media data gathering, the M Street/Media Market Resources Research Team provides clients with the most robust and up-to-date information in the industry. Our research team is in-house at M Street /Media Market Resources and based in the U.S.

PrecisionTrak, used as the primary source by the largest advertising agencies and media buying and planning specialists, is a Web-based media information application with an interactive viewing and drill-down interface with comprehensive downloading capabilities for television, cable and radio. Features include: Stations, owners, reps, networks, formats with contacts, technical and historical information, daily FCC ownership and call letter changes, consolidation reports, format analyses, and more. Instant custom report generation to Excel allows users to view all of the data in any configuration desired. PrecisionTrak subscribers also receive free access to the M Street data via other planning and buying media software programs such as Donovan, Mediabank, Strata, Tapscan, and Act 1 Systems.

Drew Simpson
Managing Director
PrecisionTrak/M Street Corporation
888-746-3801

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