RADIO

Commercial radio remains the most complex medium in the country. Radio stations range from small-town radio, daytime-only outlets with a broadcast range of a few miles, to huge 100,000 (ERP) watt radio stations that send signals across several states. The multiplicity of programming formats, sales outlets, power capabilities, and network arrangements add to the difficulty of mastering the radio field.

The sheer number of radio stations also poses difficulties. Over 10,000 commercial radio stations currently broadcast in this country. Despite their numbers, radio stations can be hard to locate. Unlike television stations, radio stations often have transmitters that are located outside major population centers, and are therefore not included in major radio markets. In fact, only about half of U.S. radio stations fall into Arbitron-defined Metro Survey Area radio markets.

We at PrecisionTrak have developed a comprehensive approach to organizing radio. The website contains every radio station in the United States. Those radio stations measured by Arbitron are listed within one of the current Metro Survey Area markets. Those radio stations located outside MSAs are found within Nielsen Designated Market Areas. Users have the option of looking up either Arbitron MSAs or Nielsen DMAs or using the interactive maps to access to all U.S. radio stations.

Custom radio station reports with filtering capabilities, adds to the power of PrecisionTrak.

TV

PrecisionTrak strives to list every television station in the United States that accepts commercial advertising, as well as those that do not accept general spot television advertising. Some stations have commercial television licenses but operate as educational or public television stations; some are explicitly religious in format and do not accept secular advertising; some are music channels or home shopping channels and do not accept spot television advertising. The data available for each television station includes the essential profile and contact information, including key personnel email addresses and direct dial telephone numbers.

On June 12, 2009, the television industry completed its move to digital television for full power stations. Low power television stations are now in the process of moving to digital signal. When the move to digital TV started, most stations were granted a second channel to build out their new facilities. Some television stations remained on the second channel, while others moved back to their original. Digital tuners scan for channels and can display television stations on their `Virtual` channels which is the original channel number that viewers would expect to find it on, although legally they are licensed to a different channel. We show station channel numbers throughout the system on their virtual channel, and (when different) will also list their `Legal` channel. The advent of digital television has also allowed stations to multi-cast multiple networks.

Where television stations are multicasting, their channel designations will be shown as #.1, #.2, #.3, etc. For example, if they broadcast on channel 9 and they are multicasting 3 networks, we will show the television networks as 9.1, 9.2 and 9.3. Along with full power television stations, we also list low power stations.

PrecisionTrak only lists satellite television stations when they maintain a local sales, traffic, or programming office separate from the parent television station. The satellite will be listed with the parent (after the traffic address) and will indicate which address differs from the parent.

Custom television station reports with filtering capabilities, adds to the power of PrecisionTrak.

CABLE

We at PrecisionTrak contact all cable systems/interconnects of any significant size which have cable advertising insertion capabilities. We currently list 2,256 cable systems/interconnects, of which 556 are shown with full sales and traffic contact information. It is our intention to list all of the systems as an indication of the cable subscriber geography involved, and to organize those systems in the cable ad sales entities through which their cable television advertising time may be purchased.

The cable section provides a directory of systems and interconnects based on cable ad sales, not based on individual cable systems. Many (in fact most) of the nation`s cable systems are not listed individually-but those systems not listed also do not accept advertising at the cable system level. We include every significant system, cable representative, or interconnect that directly accepts cable television advertising.

Each listing contains information about the cable advertising sales and traffic office(s) for a system or interconnect within that DMA, regardless of the physical location of that office. Advertising sales locations may or may not be in the same physical location, or even DMA, as the cable system(s) they represent. Nonetheless, we have included ad sales information for every system that we can identify with ad insertion capability in every DMA.

Custom cable television ad sales office reports with filtering capabilities, adds to the power of PrecisionTrak.

Newspaper, Magazines, OOH

For information regarding these media, please contact Drew Simpson at 888-746-3801 or fill in the contact form.

Custom Reports, Fast Reports

For information regarding these media, please contact Drew Simpson at 888-746-3801 or fill in the contact form.